As of October 21, 2024, Bally Sports South and Southeast officially rebranded to FanDuel Sports Network South and FanDuel Sports Network Southeast. This major rebranding effort comes from a new licensing deal between Diamond Sports Group—the parent company—and FanDuel, a leading sports gaming platform. Although Diamond remains the owner, the updated branding signals a fresh direction for the regional sports networks
Despite the name change, fans of the Atlanta Braves and Atlanta Hawks can expect to find their games in the same place—just under a different channel name. Programming, broadcast teams, and local blackout rules remain unchanged, ensuring a seamless transition for viewers
Why This Rebranding Matters
1. New branding, same game – Channel names, logos, and on-screen graphics have changed, but core content continues uninterrupted.
2. Closer ties to sports betting entertainment – Although betting odds won’t appear in states like Georgia where it’s restricted, network synergy with FanDuel’s content (e.g., talk shows and wagering insights) is expected in legal markets .
3. Stronger financial foundation – The rebranding helps Diamond strengthen its position as it navigates Chapter 11 bankruptcy, offering both funding support and renewed digital strategy .
Diamond Sports Group—formerly the owner of Bally Sports—entered bankruptcy in March 2023. Since then, numerous MLB contracts have been renegotiated or dropped. Yet, Diamond successfully exited Chapter 11 on January 2, 2025, now operating under the name Main Street Sports Group .
At the same time, FanDuel Sports Network secured new deals to retain MLB coverage with teams such as the Milwaukee Brewers and Cincinnati Reds, even as other franchises evaluate their broadcast options .
Final Takeaway for Viewers
For southern sports fans, the rebrand marks a shift in name and appearance—but not in content. Expect your local Braves and Hawks broadcasts, now branded under the FanDuel banner, along with familiar on-air talent. The change also sets the stage for enhanced digital content and programming tied to FanDuel’s growing sports media presence.
Bally Sports South and Southeast have rebranded as FanDuel Sports Network South/Southeast under Diamond Sports Group’s new partnership. Braves and Hawks games continue uninterrupted amid bankruptcy recovery.
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