Legendary NFL quarterback Tom Brady is taking his sports business into new territory. This summer, Brady’s company CardVault by Tom Brady is launching its first retail location outside the Northeast: a flagship store in Chicago’s Wrigleyville, opening on August 1, 2025.
From Collector to Co‑Owner: Brady’s CardVault Expansion
After officially becoming a 50% owner earlier this year, Brady is steering CardVault’s aggressive growth strategy. Founded in 2020, the chain originally had locations in Boston, Foxwoods, and near MetLife Stadium. The Chicago store marks its first venture into the Midwest.
An Immersive Hub for Sports Fans & Investors
CardVault aims to be more than just a card shop—it’s a destination. With curated sports memorabilia, live events, and interactive features, the store targets collectors, die-hard fans, and investors alike. Its immersive approach reflects a growing trend in experiential retail within the collectibles market .
Brady’s Business Playbook: Diversifying Beyond Football
The Chicago launch isn’t Brady’s only recent venture. He has inked a 10‑year, $375 million broadcasting deal with Fox Sports as lead NFL game analyst, though the rotating Super Bowl schedule means he won’t call another championship game until 2029.
Brady has also entered the snack market with GOAT Gummies, a plant‑based organic treat partnership with Gopuff that aligns with his health-conscious personal brand.
Birmingham Cinema Debut: A Look at Brady’s Evolving Role
Continuing his growing claims in sports media and ownership, Brady will also feature in a new documentary, Built in Birmingham: Brady and the Blues, which chronicles his minority ownership at Birmingham City FC and the club’s promotion campaign. The series premieres on August 1 on Amazon Prime.
Conclusion: Brady Dominates the Off‑Field Game
From collectibles retail and broadcasting to documentary storytelling, Tom Brady is expanding his footprint far beyond the gridiron. The upcoming CardVault opening in Chicago represents his continued ambition to scale his brand while staying true to his roots in sports culture—and fans everywhere are watching.
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